Service
Online store
A catalog of up to 100 products, a cart, payment and delivery. You see and process orders in the admin panel, your own section of the site
Get a quoteWhat is included
13 items in the price; hosting and domain go to the provider
Code and speed
- We write the site ourselves, in code on Next.js, rather than putting it together in a website builder like Tilda
- Google's speed test on a phone: 90 out of 100 or more in each of three runs in a row. If it falls short because of us, we keep working for free and do not hand it over until it reaches 90. On launch day we test again, this time on your address: that result goes into the acceptance certificate. Third-party widgets, such as booking, maps or chat, slow a site down. If you chose them, we tell you before the contract what score we promise
- The site is easy to view on any screen: from a small phone (320 pixels wide) to a large monitor (1920 pixels)
Leads and analytics
- Every lead goes to Telegram and email
- We connect GA4 and Yandex Metrica, the site analytics services. You see how many leads came in and from where: ads, social networks or search. Run an ad and you will see whether it brings leads from the site. Only visitors who allowed analytics in the cookie window at the bottom of the site are counted
- We get the site ready for search. We add behind-the-scenes descriptions for search engines (schema.org) and for AI assistants (llms.txt). And a preview, a picture with a title that shows up when someone sends a link to the site in a messenger (OG). We do not promise a place in search results
Site files and passwords are yours
- We hand over the source code: all the files your site, admin panel and app are built from. With them you can change the site and move to another developer without us. Everything we made specifically for you, the code, the style drawn for you and our texts, becomes yours on the day you pay the full price. Until then you can use the site for free. If the final payment is more than 30 days late, we send a reminder; if there is still no payment 10 working days later, this right ends. Part of the site comes from our own ready-made work shared across all our projects: the admin panel, the section where you change texts, photos and prices yourself, modules, that is, ready program blocks, templates of our demos and ready-made styles. They stay ours, but you get the right to use them in your site for free and with no time limit: to change them, hand the code to another developer and pass this right on to a new owner of the site. We list this ready-made work in the acceptance certificate
- We set up the domain, a secure connection (SSL) and hosting and hand them over to you. You pay for the domain and hosting directly: the hosting provider monthly, the domain registrar once a year. Paid services, such as an online booking service, are also on you. Before the contract we work out what that comes to for you per year
- A cookie notice, a message telling visitors that the site remembers their actions, and the texts required by data protection law: a privacy policy and the consent a customer gives when sending a request. We prepare the texts with you, and you publish them as the site owner: you collect your customers' data, and the law holds you responsible
- An admin panel, where you change texts, photos and prices yourself, and add or remove items: dishes, services, doctors. A guide and a screencast: how to work in the admin panel and read leads and analytics
Peace of mind
- Three rounds of revisions included. A round is all your comments in one list, and we make all of it. Revisions are texts, photos, the color of individual blocks and buttons, the order of blocks; new pages, features and a whole new style are separate work
- A one-year warranty from the day you accepted the work and signed the acceptance certificate. All year we fix for free anything that broke through our fault or does not work the way the contract says. The most urgent breakdown is when through our fault the site does not open or leads do not arrive. We take it on first, before all our other work. In our first reply to your message we name the day it will be fixed, and you confirm it or suggest your own; the same goes for other bugs. The warranty does not cover outages at the hosting provider, the company whose server the site runs on, failures of third-party services such as Telegram or a booking service, or breakdowns after you or other people changed the site's code. Such repairs cost $90 an hour: we first show you the cause of the breakdown, then name the total, never charge more than that and start only if you agree. If finding the cause takes more than an hour, we name its price in advance too and start after you agree. Texts and photos you change through the admin panel, the section of the site where you edit texts, photos and prices yourself, do not void the warranty.
- The deadline goes into the contract. If we are late through our fault, we cut the price by 2% for each day of delay, 20% at most. That amount comes off the final payment. It is calculated from the price you pay under the contract, options included
Options
Only what fits this service
How the work goes
Before the start
Materials
Before the contract we send a list of what the home page needs: a logo, photos and texts. You send the product catalog (names, prices, photos and descriptions) as a spreadsheet, for example in Excel, by the date in the contract, and we add it to the store. Up to 100 products are included in the price; for more, we work out the extra charge separately. If you are late with the catalog, the delivery date moves by the same number of days, with no penalties for you.
Prepayment and start date
The contract sets a start date: the day we have time free for your store. You pay the prepayment, 30% of the price in the contract ($600 on a $2,000 price), within 3 working days after signing the contract. By the start date you send your answers to the questionnaire and the materials for the home page of the store, the page a shopper sees first. Late with the prepayment, the questionnaire or the materials? The work waits, and we agree on a new start date with you. The prepayment is not lost: it counts toward the payment. The new date does not suit you? Until you pick a style, you can cancel, and within 10 working days we refund the whole prepayment.
Choosing a style
A style is how the store looks: colors, fonts, the shape of buttons and blocks. The contract sets a start date: the day we have time free for your store. By that date we need three things: the prepayment, your answers to the questionnaire about your business and the materials for the styles, your logo and brand colors if you have them. Late with the prepayment, the questionnaire or the materials? The work waits, and we agree on a new start date with you. Once everything is in, within 2 working days after the start date we show the home page of the store in three different styles. For example, if the start date is a Monday, we show the styles by Wednesday. None of them fit? 2 working days after your reply we show three more. None of those fit either? You can take a ready-made style or close the contract, and then we refund the whole prepayment within 10 working days. You can also take a ready-made style right away: one of the five styles of this site (the “Style” button switches them). Another client may pick a ready-made style too, but a style you pick from the ones drawn for you is yours alone.
If you change your mind
Changed your mind before picking a style? Email us, and within 10 working days we refund the whole prepayment. Changed your mind later? You pay only for the work done, at $90 for each hour of our work. Within 3 working days after your email we send a list: what was done, how many hours it took and what it costs. The list also includes the time spent on the style options we drew for you, and once paid for, they are yours too. Even if the hours add up, you pay no more than 70% of the contract price of the store, without a logo for the work done until we have made your second list of changes, that is, the second round of edits. After the second round, no more than 90%. For example, with a price of $2,000: no more than $1,400 before the second round and no more than $1,800 after. Payments you have made count: paid more than the work done costs? We return the extra within 10 working days. Paid less? You pay the rest, also within 10 working days. Once the work done is paid for, the rights to it pass to you, and within 3 working days we hand over everything we have done.
Deadlines in the contract
The contract sets two dates. The first is when we show the styles, the options for how the store looks: within 2 working days after the start date. The second is the deadline for the store: it runs from the day you pick a style, and the days for showing the styles do not count toward it. A delay in showing the styles does not lower the price, but until you pick a style you can cancel and get the whole prepayment back within 10 working days. If through our fault we hand over the store after the deadline, you pay less. The price goes down by 2% for each day of delay, weekends and public holidays included. In total it goes down by no more than 20%, even if we are more than 10 days late. We count the percentage from the price of the store in the contract including options, paid extras such as online payment. A logo in the same contract is not included. We take this amount off the final payment: you simply pay less. For example, with a price of $2,000, being 2 days late means $80 off, and 10 days or more means $400 off.
When the clock stops
We pause the clock while we wait for your reply, materials or payment: the delivery date moves by the same number of days, with no penalties for you. Asked for something that is not in the contract, such as a new section? First we name the price and the new deadline; neither changes without your consent. A round of edits is your list of comments, and we make all of it. If the list holds so much work that we cannot make the delivery date, we tell you before we start how many days the deadline moves and what in the list takes the most time: you can drop it or, if you still have rounds left, move it to the next one, and then the deadline stays. Those days do not count as a delay, and the price does not go down for them. If we are late through our fault, the price goes down, as in the “Deadlines in the contract” card on this page. If the store loads slowly and we work on it until Google's speed test gives it 90 points out of 100, those days count toward the deadline too: late because of that work? The price goes down too.
If we hear nothing for a long time
If for 30 days in a row you do not answer our question or do not make a payment, we may close the contract by sending you an email. Closed before you pick a style? We refund the whole prepayment. Closed later? We settle up as in the “If you change your mind” card on this page: you pay only for the work done, at $90 for each hour of our work.
- 01Before the start
The task, the contract and choosing a style
Before the start you tell us what products you have and how you deliver them. In reply we send the estimate (the price item by item), the deadline and a draft contract. After the start date in the contract we show the home page of the store in three styles, you pick one, and from that day the deadline runs. You send the product catalog by the date in the contract.
- 02Weeks 1–3
Design
We draw the home page, a product page and the cart in the chosen style. These drawings show how a shopper finds a product, looks at its photos and price and puts it in the cart. We show them to you, and you send your comments in one list: that is the first of three rounds of revisions.
- 03Weeks 3–6
We build the store
We build the product catalog, cart, payment and delivery. We build the order admin panel, the section where you see and process orders. For now the store opens on a temporary link: you check it before launch and send the second list of comments. We make them, and then you make the second payment of 40%.
- 04Weeks 6–7
Testing and launch
We place test orders and check that an order goes all the way from the cart to you. We make your third and final list of comments and move the store to your web address (domain). We give you a guide and a screencast on handling orders. You sign the acceptance certificate and pay the final 30%. Then comes a one-year warranty.
Warranty after launch
Speed
Before handover we check how fast the store opens on a phone with Google's test on your address: we run it three times in a row, and each time it needs 90 out of 100 or more. We attach the result to the acceptance certificate, the document that confirms the work is accepted. Below 90 because of our code or the way we set up the hosting, the server the website runs on? We fix it for free and do not hand over the work until it reaches 90. If the cause is not on our side, such as a hosting outage or code you added yourself, we show it to you: we send the test reports, the pages with the test results, and write the cause into the certificate. Disagree with the cause? Reply to the email with the certificate within 10 working days, and we sort it out before it is signed. No reply within 10 working days means the work is accepted. A domain is the site's address on the internet, like mrshkn.com. If after the third round of edits you cannot give us access to it for more than 10 working days, we hand over the work on a temporary link, our test address. Once access appears, we move the store to your address at no extra cost, test the speed there and, if needed, improve it under the warranty. A third-party widget, a window from another service such as a chat, slows pages down. If you asked for one, we tell you before the contract what score we promise with it; if you ask later, we tell you before we add it. Which pages we test, and how we count the payment and delivery map widgets, we state in the estimate and in the Order attached to the contract.
Acceptance
We email you the acceptance certificate, a document saying the work is accepted. Within 10 working days, sign it or tell us what does not work the way the contract says. We fix that at no extra charge within 5 working days and send the certificate again; wishes that are not in the contract are not a reason not to sign. No reply within 10 working days? The work counts as accepted, as if you had signed: the warranty starts that day, and it is time to pay the final 30%.
A one-year warranty
For a year from the day you signed the acceptance certificate, the document that confirms the work is accepted, we fix for free anything that broke through our fault or does not work the way the contract says: for example, orders stop coming in because of a bug in our code, or the speed drops below 90 points because of our code. If we believe a breakdown is not our fault, we first show you the cause, what broke and why, and only then name the price of the repair; we start only if you agree. If finding the cause takes more than an hour, we name its price in advance too and start after you agree. More in the “If it is not our fault” card on this page. Texts and photos you change in the admin panel, the section for your own edits, do not void the warranty.
How fast we fix things
Message us on Telegram or by email; the contacts are in the contract. The most urgent breakdown is when through our fault the store does not open or orders do not arrive. We take it on first, before all our other work. In our first reply to your message we name the day it will be fixed, and you confirm it or suggest your own. Other bugs that are our fault we also fix for free all through the warranty year, and we name the timing the same way, in our first reply.
If it is not our fault
Not our fault means, for example, that another developer changed the store's code, a third-party service (a payment service, a delivery service) broke or changed its rules, or the hosting provider, the company the store's server is rented from, had an outage. We fix such things for a separate fee: $90 an hour. We first name the total, never charge more than that, and start the repair only if you agree.
Updates and backups
The software the store runs on is updated by its authors from time to time. Planned updates and backups, snapshots of the store with all its data, are part of support: a separate monthly fee, optional. A dangerous vulnerability is another matter: a weak spot found in the software that someone could use to break into the store. We close such spots for free all through the warranty year, even if you did not take support. A dangerous one is one the software's authors themselves have marked as dangerous. Heard about one? Write to us, and we close it for free. Without support we do not track such news ourselves. The warranty does not depend on support: we fix bugs in our code for free all year without it. But without support we do not make backups. After a failure we rebuild the store from the code: free if the failure is our fault, $90 an hour if it is the hosting's. Whatever appeared after launch, orders, customers and edits in the admin panel, may be lost. With support we restore the store from a backup, and that is part of the monthly fee.
Questions
How many products can I upload?
The plan includes a catalog of up to 100 products. If you have more, we price the extra ones separately.
Can customers pay for an order and choose delivery on the site?
Yes. A customer puts products in the cart, pays on the site and chooses delivery. You see the orders in the order admin panel, the section where you process them. Which service takes the payments (Stripe, for example) and which company delivers, we decide together when we discuss your task.
Why is the price “from”?
Every store has its own catalog, simpler or more complex, and its own set of connections to other services, such as payment and delivery. We name the exact amount once we discuss your task.
Who manages the orders?
You do, in the order admin panel, the section where all the orders are visible. We send a guide and a screencast on how to use it.